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Serenade Gown

A romantic vision of lace and light, Serenade brings a touch of ethereal drama to the Rococo Collection. Delicate ivory lace floats over soft blue silk, creating a subtle wash of color beneath the intricate patterns. Floral appliqués add dimension and texture, while a sculpted basque waist creates a beautifully feminine silhouette.

The plunging sweetheart neckline is framed by delicate scalloped lace, leading to dramatic bell sleeves that fall in sweeping cascades. An open portrait back reveals an unexpected touch of skin, balancing the gown's vintage romance with modern allure.

With its flowing skirt and graceful train, Serenade is made for the bride who dreams of something a little magical. A gown that feels as though it belongs to another era, yet is entirely her own.

Shown in Ivory lace over Blue silk. Available lined in any of our silk colors, with the option of a sheer or lined waist.

    Experience this gown in person
    Private bridal appointments available at either of our flagship salons
    The Process

    Ordering a made-to-order Wedding Dress

    All visits to our Los Angeles & New York atelier are by appointment, allowing us to offer each bride a private, one-on-one experience.

    BEFORE YOUR VISIT

    Once your appointment is scheduled, a member of our team will reach out to learn more about you, your wedding, and what you are envisioning. We encourage you to make a wishlist of your favorites dress.This allows us to thoughtfully prepare for your appointment.

    FIRST APPOINTMENT

    Begin by exploring the collection and sharing your favorites to try on. Your stylist will guide you through the gowns, listening closely to what you love, suggesting new possibilities, and helping you refine your vision. We’ll also style your look with veils and accessories so you can truly see it all come together.

    We recommend visiting 8–12 months before your wedding, though shorter timelines may be accommodated.

    FINDING YOUR GOWN

    Many brides find their gown during their first appointment, while others return for a second visit. When you’ve found your gown, we’ll take your measurements and place your order.

    CREATING YOUR GOWN

    Each gown is made to order in our Los Angeles atelier using the finest laces, embroideries, and silks. Every detail is carefully considered, resulting in a gown that feels as special as the moment it was chosen.

    FIRST FITTING

    Your gown will be ready for your first fitting approximately 2–3 months before your wedding. At this stage, we begin tailoring the fit to you.

    ALTERATIONS

    Your alterations are completed in-house by our expert team, ensuring a seamless process from your first to final fittings. Typically, two to three fittings are all that is needed to perfect the fit, with each detail carefully refined so your gown feels just right for your wedding day.

    We can’t wait to welcome you as a Claire Pettibone bride.

    About Claire

    Claire Pettibone is a visionary designer whose collection embodies effortless style, luxurious detailing, and an enchanted spirit. With her deeply feminine sensibility and unique artistry, she creates ethereal, bohemian, and vintage-inspired wedding gowns that make women feel like goddesses.

    From launching luxury lingerie to becoming a household name, Claire's designs have captivated brides globally, and her small atelier continues to evolve with a range of accessories and exquisitely hand-made wedding dresses, all crafted as works of art in her historic Los Angeles flagship salon.

    FAQs

    What is the price range of your gowns?

    Claire Pettibone gowns range from approximately $4,500 to $20,000, with most styles between $5,000 and $9,000. Custom, one-of-a-kind designs begin at $25,000.

    What types of appointments do you offer?

    We offer a range of appointment options, from a complimentary introductory visit to more in-depth styling experiences. For a truly special experience, brides may also reserve a Designer Appointment with Claire, offering the opportunity to work directly with the designer in a private, extended fitting. Each appointment is designed to feel personal, relaxed, and one-on-one.

    How long is an appointment?

    Appointments range from 15 to 90 minutes, depending on the experience you choose. This allows time to explore the gowns, refine your vision, and enjoy a thoughtful, unrushed visit.

    How many guests may I bring?

    To maintain the intimacy of the atelier, we recommend bringing 1–2 guests whose opinions you value most. Select appointments allow for additional guests.

    What should I bring to my appointment?

    If you have inspiration images or gowns you love, feel free to share them with us in advance. Nude undergarments are helpful, and many brides choose to bring heels of a similar height to what they may wear on their wedding day.

    What sizes are your sample gowns?

    Our sample gowns typically range from US bridal sizes 4–16 for try-on. As each gown is made to order in our atelier, it is created to your measurements, allowing us to beautifully accommodate brides of all sizes.

    When should I begin shopping for my gown?

    We recommend beginning your search 9–12 months before your wedding to allow time for production and alterations. Because our gowns are made in-house, we are often able to accommodate shorter timelines. Simply share your wedding date, and we will guide you through the options available.

    Do you offer alterations?

    Yes. Alterations are completed in-house by our expert team, ensuring a seamless understanding of the design, fit, and craftsmanship of your gown.

    Still have questions? Please schedule a phone consultation, we're happy to share more.

    Front view of the Serenade lace wedding dress with plunging sweetheart neckline and sheer basque waist
    Open portrait back of the Serenade bell sleeve wedding dress with sweeping lace train
    Detail of the Serenade scalloped lace sweetheart neckline, sheer waist and lace bell sleeves
    Serenade ivory lace wedding dress over blue silk with dramatic bell sleeves and flowing train by Claire Pettibone
    Bride holding a garden bouquet in the Serenade lace wedding dress beside a stained glass window
    Bride in the Serenade bell sleeve lace wedding dress by a stained glass window at the Rhine House, Beringer Vineyards
    Close-up of the ivory floral lace on the Serenade wedding dress