Primrose Gown
The Primrose gown by Claire Pettibone embodies a stunning blend of vintage elegance and romantic charm. Dusty rose French embroidery flushed with the hue of early morning light and antique gold floral vines trail along the scalloped border as if an aged garden statuary has come back to life in The Secret Garden.
The softly structured corset bodice enhances the bride's silhouette leading to the embellished waist and layered peplum skirt in a nod to a bygone era with a modern sensibility.
Lined in blush silk as shown, Primrose can also be lined in any of our silk colors.
About Claire
Claire Pettibone is a visionary designer whose collection embodies effortless style, luxurious detailing, and an enchanted spirit. With her deeply feminine sensibility and unique artistry, she creates ethereal, bohemian, and vintage-inspired wedding gowns that make women feel like goddesses.
From launching luxury lingerie to becoming a household name, Claire's designs have captivated brides globally, and her small atelier continues to evolve with a range of accessories and exquisitely hand-made wedding dresses, all crafted as works of art in her historic Los Angeles flagship salon.
The Process
FIRST APPOINTMENT
Make wishlist prior to your appointment. Our bridal consultants will pull the gowns you want to try. We'll recommend veils, accessories, and answer any questions! We appreciate you visiting the salon at least 6-9 months ahead of your wedding date.
SECOND APPOINTMENT
Many brides purchase at their first appointment, but you are also welcome to come back for another try on. When you're ready to purchase, we'll take your measurements as well as a 50% deposit.
PREPARING YOUR GOWN
After we take a deposit, we begin preparing your custom gown! We'll start on the embroidery and order your custom lace from the finest European mills.
3 MONTHS BEFORE YOUR WEDDING
3 months before your wedding date you'll come back to the salon to try on your gown for the first time! This will be your first alterations appointment.
6-8 WEEKS BEFORE YOUR WEDDING
Come back for your second alterations appointment and have your gown perfectly fine tuned before your big day!
FAQs
Please allow up to 12 weeks for delivery. If you need your order sooner please contact us before placing your order to see if a rush can be accommodated.
Do you ship Internationally?
Yes, we ship almost anywhere in the world. Please click here for details.
How do I know what size to order?
Bridal sizing runs a bit differently from ready-to-wear, and depending on your body type and the silhouette of the dress, we may recommend a different size. Please contact us with your bust, waist and hip measurements, along with your height, so that we can advise you on the best size to order.
Is gift wrapping available?
All items are beautifully wrapped in an Heirloom gift box. There is no additional charge for this collectible packaging. Please click here for further details.
Do you accept returns?
Yes we do, however, we do not accept returns on made to order items. For more details please visit our RETURN & EXCHANGE POLICY page.
How should I clean/care for my Heirlooms?
We highly recommend that you choose a qualified dry cleaner to professionally hand wet clean, or expertly dry clean all Heirlooms. The delicate laces, embroideries, trims and embellishments need expert care to avoid damage. Veils and delicate tulle should never be ironed, but a steamer may be used to release wrinkles. J. Scheer & Company ships nationwide, and is our preferred US preservationist for warranted care.
Why is an item no longer available?
Many of the items are limited edition, and only a special few will be produced. Once the material is gone, an item may be discontinued. Orders are processed in the order they are received.
