The Art of Couture Embroidery

The Art of Couture Embroidery

A Love Letter to Detail

To me, embroidery is more than just decoration.
Each flower and leaf tells a story.
A scattering of wildflowers.
A trailing vine of soft green leaves.
A palette of nature’s colors catching the light.

My love of embroidery started long before I ever designed a wedding gown. It began with my grandmother, and the treasures she saved from her own mother: hand-embroidered tablecloths, napkins, and pillows stitched on the finest cotton. Morning glories, roses, and ferns unfurling in careful threadwork. I remember being captivated by the hours it must have taken, and the feeling that someone had poured love into something meant to be lived with every day.

That early enchantment stayed with me. During my first design job out of college, I traveled to Paris to attend the Première Vision textile fair, and discovered a world of couture embroidery far beyond my family heirlooms. It was overwhelming in the most beautiful way, and it inspired a dream I still get to live today.

Model holding a sheer tulle cape embroidered with pastel roses and soft green leaves, the floral motifs floating delicately in front of her face like a garden in bloom.

Embroidery as Storytelling

In our atelier, embroidery is never just decoration. It paints a picture and tells stories that are unique to our brides. Drawing you in slowly, inviting you to look closer. Not just at the beauty of the design, but at the emotion behind it.

A scattering of wildflowers might remind you of a childhood memory. A trailing vine can suggest new beginnings and growth. A butterfly may represent a loved one who is no longer in this world, but close to your heart. These details may seem small, but they hold tremendous power. They hold meaning, and they can become part of the story a bride carries with her.

Every piece we create is intentional and thoughtfully placed with care. In fact, we spend days perfecting the placements, sketching the artwork onto our patterns, and imagining just how the motifs will flow and flatter. Our embroideries feel personal, like they were created just for you, because they are.

Model wearing the Odessa embroidered wedding dress, featuring hand-stitched floral appliqués trailing organically over the bodice and skirt.

Odessa Gown: An Elegant Sheath Wedding Dress

One of my favorite examples is the Odessa Gown, a simple sheath wedding dress with intricate embroidered appliqué details and sheer hints through the softly structured bodice. The white and ivory blossoms trail along silver vines in the most lyrical way.

Model in the Odessa embroidered wedding dress with a sheer veil, lace flowers and vine embroidery layering softly over the gown. Model in the Odessa embroidered wedding dress wearing a veil, the floral embroidery appearing suspended against sheer tulle.
Close-up detail of Odessa wedding dress embroidery, showing layered floral appliqués, vine stitching, and the delicate structure beneath sheer tulle.
Odessa Photos: Kelle Sauer

Chrysalis Gown: Butterflies and Something Blue

Dear to my heart is the Chrysalis Gown, featuring blue flowers, hand-painted butterflies, and a shimmer of sparkle glistening underneath the A-line silhouette like sunshine. The addition of my signature lace butterflies is such a special touch, and can be customized for each bride. This gown is the epitome of a rambling garden in full bloom.

Model wearing the Chrysalis wedding dress, with airy tulle embroidered in soft blue and blush florals, catching light in an outdoor garden setting.

Model in the Chrysalis wedding dress holding a bouquet, the embroidered flowers scattered lightly across sheer layers of tulle.Detail of the Chrysalis wedding dress skirt, featuring delicate floral embroidery and butterfly motifs stitched along the hem.
Close-up of Chrysalis wedding dress embroidery, highlighting pastel florals, fine threadwork, and translucent tulle texture.
Chrysalis Photos: Whimsie Art Studio

Couture Detail: Placement is Everything

One of the most important things you may not realize is that embroidery is not only about the motif itself. It’s also about where it lives on the gown.

Couture embroidery must flatter and create balance. It should guide the eye in a way that feels effortless. A flower placed a few inches higher or lower can change the entire feeling of a neckline. A vine that curves in the right direction can lengthen the silhouette. Even the density of the embroidery, where it fades and where it blooms, is carefully considered.

In our atelier, placement is a process of artistry and refinement. We sketch the embroidery onto paper patterns, study how it will move on the body, and adjust until it feels completely natural. When it’s done well, embroidery never feels “applied.” It feels like it belongs.

Model wearing the Peony wedding dress, with romantic floral embroidery flowing from bodice to train like wildflowers across silk tulle.

Peony Wedding Dress: A Blush and Sage Bouquet

The Peony Gown is a perfect example of how placement creates mood. The florals feel as though they are growing across the gown, blooming with intention, drawing the eye gracefully along the silhouette. It’s romantic, expressive, and undeniably couture, yet still soft and effortless. A modern Goddess commanding Earth's flowers to flourish.

Model wearing the Peony wedding dress in profile, showcasing hand-embroidered florals in soft blush and sage tones layered over sheer illusion tulle.
Model holding a sheer embroidered veil, floral motifs drifting across the tulle like petals suspended in air. Close-up of the Peony wedding dress embroidery, revealing dimensional flowers, leafy vines, and fine threadwork stitched over a fitted silhouette.
Peony Photos: XO and Fetti

Fujiblossom: A Lilac Wedding Dress Inspired by Nature

With the Fujiblossom Gown, the embroidery becomes part of the gown’s poetry. The lilac petals seem to drift with an airy lightness, placed to flatter and frame the bride rather than overwhelm her. It’s a gown that feels ethereal and artful, with embroidery that invites you to look closer and discover more.

Model wearing the Fujiblossom wedding dress beneath a tree, the gown covered in cascading embroidered petals that fall gently from bodice to train.

Detailed view of Fujiblossom wedding dress bodice, highlighting layered petal embroidery stitched densely over sheer tulle. Model in the Fujiblossom wedding dress with arms raised, emphasizing the movement and lightness of the embroidered petal motifs.
Back view of the Fujiblossom wedding dress, showing embroidered petals flowing down the sheer skirt and trailing softly along the ground. Close-up of Fujiblossom skirt embroidery, with delicate petal shapes stitched in soft pastel tones over translucent tulle.
Fujiblossom Photos: Lucy Munoz

The Color Story: Hand-Selecting Thread Like a Painter

Thread color is one of the most important parts of embroidery. Many people assume embroidery is simply “pink” or “ivory” or “green,” but in couture, it’s never just one shade. It’s a palette.

I hand-select thread colors the way a painter chooses pigments. I consider the undertones, the warmth, the softness, and how the colors will shift in different light. A flower might include multiple tones of blush, champagne, ivory, and barely-there gold, each one adding depth and dimension. Leaves are rarely a single green. They may include hints of sage, olive, moss, or silver. It’s this layering of color that makes embroidery feel alive.

And because the embroidery lives on top of lace, tulle, and silk, the fabric beneath becomes part of the color story too. A change in the base layer can transform everything. That is why we work so carefully to ensure the tones feel harmonious from every angle, and luminous in motion.

Close-up of Lunaria embroidery on sheer fabric, featuring airy floral forms and softly shaded leaves stitched with fine, painterly threadwork.

Meadowsweet: A Flower Fairy Wedding Dress

The Meadowsweet Gown is a beautiful example of embroidery designed in gentle layers of color. The pale pink, buttercup yellow and ivory floral motifs feel delicate and ethereal, with subtle tonal shifts of sage green stems create depth without heaviness. It’s the kind of embroidery where you discover more and more with every glance. Can you spot the dandelions at the hem? It's truly a wildflower meadow come to life!

Model wearing the Meadowsweet gown outdoors, the embroidered skirt blooming with floral and botanical motifs that move lightly in natural light.
Model wearing the Meadowsweet gown beneath cascading greenery, sheer sleeves embroidered with delicate floral vines and soft botanical motifs. Close-up of Meadowsweet sleeve embroidery, showing fine vine stitching, tiny blossoms, and lace edging layered over translucent tulle.
Meadowsweet Photos: Lucy Munoz

Lunaria Gown: An Embroidered Black Wedding Dress

The Lunaria Gown is a dramatic take on couture embroidery, layered over black silk for a look that feels rich, romantic, and a bit mysterious. Muted lavender, teal green, champagne, and metallic gold threads create a moody, luminous palette, as though the florals are emerging from twilight. Three-dimensional flowers add texture and depth, while draped pearls bring a soft shimmer of light and movement. It’s a gown for the bride who wants her wedding dress to feel like a work of art, with a touch of magic.

Portrait of model in the Lunaria gown, a sheer embroidered veil softening the floral bodice with light-catching threadwork.
Full-length view of the Lunaria gown outdoors, embroidered florals flowing across a dark underlayer and into a sheer trailing train.
Model holding the Lunaria embroidered train, botanical motifs stitched densely and trailing like vines along sheer fabric.
Side view of the Lunaria gown, highlighting floral embroidery climbing organically over the bodice and fitted silhouette. Close-up detail of Lunaria bodice embroidery, featuring layered flowers, fine stems, and metallic-thread accents on sheer tulle.
Lunaria Photos: Lucy Munoz

Dimension and Texture: Embroidery That Dances

The beauty of embroidery is not only in how it looks, but in how it moves with our brides. The finest embellishment has dimension. It catches the light. It flutters in the breeze. It feels almost alive.

I’m always drawn to embroidery that has texture and layers. Petals that lift slightly from the surface. Leaves that flutter. Pearls and beading that sparkle as the bride moves. These details create depth, and they bring an unmistakable couture feeling to a gown. It’s the kind of artistry that makes it impossible to take your eyes off the bride.

Back view of the Everglade Bolero, sheer lace embroidered with leaf motifs and dimensional appliqués framing the shoulders.

Everglade Wedding Bolero: Embroidered Bridal Jacket

The Everglade Wedding Bolero is a true labor of love. Each leaf is hand-cut (no two are exactly the same) and stitched into place, creating soft dimension that catches the light and flutters as the bride moves. Combined with French lace and iridescent crystals, it’s an exquisite finishing layer, designed to feel effortless, romantic, and completely one of a kind.

Model wearing the Everglade Bolero, showcasing intricate lace embroidery and soft leaf-shaped appliqués along the sleeves.<img style=
Everglade bolero styled over an embroidered wedding dress, highlighting sheer lace sleeves and botanical detailing.
Everglade Wedding Bolero Photos: Lucy Munoz

Ophelia: A Colorful Embroidered Wedding Dress

The Ophelia Gown is a celebration of couture embroidery at its most romantic. Lilac embroidery and pastel, multi-color organza flowers in shades of blue, green and buttercup are embellished with pearls and beads, creating soft texture and dimension. The embroidered tulle is then layered over gold lace and chiffon, giving the gown a luminous depth that feels rich and unexpected. With its strapless, structured A-line silhouette, Ophelia is the kind of gown that feels utterly romantic and unmistakably unique.

Ophelia wedding dress by Claire Pettibone featuring strapless bodice with pastel floral embroidery and sculpted silhouette.
Ophelia bridal gown detail showing soft blue and lavender floral embroidery layered over delicate lace. Close-up of Ophelia gown embroidery with hand-applied floral motifs and romantic pastel tones.
Ophelia Photos: Olivia Hatfield

Couture Embroidery: A Heritage of Artistry

Couture embroidery has a rich history, shaped by generations of artisans and supported by an extraordinary library of patterns, techniques, and motifs that have been refined over centuries. The textile houses that create these embroideries are true guardians of the craft, preserving traditional artistry while continually developing new designs each season.

For each collection, I sketch new ideas and select motifs that help express the story of that season. Then I work hand in hand with these houses to refine the artwork and choose every thread and color. It’s one of my favorite aspects of my work, and it’s how our embroideries become truly exclusive.

I feel incredibly grateful to collaborate with the most respected embroidery houses in the world. Over the years, they have helped me refine my skills and develop my craft. When you wear one of our embroidered gowns, you’re not only wearing beauty. You’re wearing heritage, artistry, and the hands of many makers brought together in the creation of your wedding dress.

Primavera wedding dress featuring sheer long sleeves, botanical embroidery, and romantic candlelit styling.
Primavera Gown Photo: Laura Kathleen

A Wedding Dress as Legacy

When I think back to my grandmother’s linens, I can still picture the delicate handwork, stitched with devotion. In many ways, that sentiment is what I hope to convey. Embroidery that feels personal and holds meaning. A gown that becomes part of a bride’s story, offering future generations a glimpse of her essence.

Wisteria painting by Shirley Pettibone showing cascading lavender blossoms and dappled light, the inspiration behind floral embroidery. Model wearing the Wisteria wedding dress by Claire Pettibone with cascading lavender floral embroidery and flowing silhouette.
Wisteria Painting: Shirley Pettibone

Wisteria Embroidery: Memories of Mom

One gown that feels especially close to my own heart is the Wisteria Gown. Wisteria was my mother’s favorite flower, and she had it growing in her garden, cascading and blooming each spring in the most romantic way. And as an artist, she painted a series of watercolors of the view from her window. Creating this embroidery felt like capturing that memory in thread, and it was a joy to bring it to life. Even more special, my daughter is photographed modeling it, which makes it feel like a love letter across generations.

Maybe this is why I adore creating with embroidery. It is artistry, yes, but it is also part of my legacy. The patient beauty of handwork. The romance of details. The quiet magic that makes a gown feel like it was made for one bride, and one bride only.

Front view of the Wisteria wedding gown featuring soft botanical embroidery inspired by flowering wisteria vines.
Wisteria Gown Photos: Jeremy Chou

To experience these embroidered wedding dresses in person, we invite you to visit us by appointment in
Los Angeles, New York, and Philadelphia.

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