Soon after the New York bridal market, our creative team got together in our favorite studio to shoot the 2010 Cherry Blossom campaign. I brought my handy camera to take a few snaps of the magic that goes on behind the scenes.

I love the details of each gown and how they look lined up next to each other.

Our lovely make-up artist, Kristen, created the Cherry Blossom look.

Getting inspiration from the mood board before going on set

We all had to wear these blue plastic wraps on set so we don’t dirty the floor.

straightening out the dress

The man behind the lens, Guy Toley who is married to Claire Pettibone shot our 2010 campaign.

Adjusting the direction of light

This was where I stood most of the time, checking to see if the shots came out clear and beautiful
with the right composition.

Our talented model, Margarita gave life to this gorgeous dress, Petals in the Wind
Love how the iridescent sequins on this dress sparkles and shines as she moves.

In character as Madame Butterfly, the last dress we shot for the day.
We decided that Madame Butterfly should have a classic portrait.

Click below to see the final selections of our 2010 campaign: