When I see the ocean in the distance, the wreaths in the hair, and the nonchalant, effortless beauty portrayed in the paintings of Victorian artist Sir Lawrence Alma-Tadema, I can literally feel the sun and smell the flowers on the breeze. I wanted to take you all with me to this Earthly Paradise, from the gowns to the styling of the show. Of course there is a lot of work that goes on behind the scenes…Heaven wasn’t created in a day, right?!
Fabrics to drape, embellishments to design, cookies to bake (yes, those are cookies!), programs to paint, and chai tea lattes to drink…some very talented collaborators joined me in this process, and crafted quite an experience for our guests.
We created our own “painting” for the backdrop, combining petals, sea and sky, and continued the illusion with the addition of over 100,000 rose petals. When the massive canvas was unfurled during NY market week, and we began to scatter the petals on the runway the morning of the show, even I was amazed (and thrilled) with how perfectly our blank slate was transformed!
Hair and make-up were key in fashioning our modern goddesses, and I made these wreaths for each model while casting at the hotel (nothing like a little multi-tasking!) We even enlisted a few gorgeous immortals to escort our guests to their seats…and of course I made wreaths for them too!
Finally it’s time to welcome our guests with champagne flowing, programs ready on the chairs, models dressed, and a final word of direction before they cue the music, and the whole thing is over in about 15 minutes! Literally 6 months of preparation to make it all happen…kind of like a wedding!
I owe the artists and poets who have come before me, and the Earth and the sea and the flowers, my deepest gratitude. A huge thank you to our partners behind the scenes:
Photography & Video: Collective Edit
Rose Petals: Petal Garden
Programs: Kristy Rice of Momental Designs
Cookies: Sweet Ambs
Wine: OneHope Weddings
Hair: Giselle Modeste for Ojon
Make-up: Romero Jennings for MAC Cosmetics
Tags: Alma-Tadema, bridal, Couture, Designer, Fashion Show, gowns, inspiration, Runway, Wedding Dresses
I am so excited to announce that the Claire Pettibone bridal collection is coming to Australia! For years, our very determined and lovely brides have been seeking us out and either A.) ordering dresses through the mail/phone from our Flagship salon (without ever seeing or trying on the gown in person) or B.) making the long journey to another continent just to see the collection. Either way, quite a dedicated and devoted leap of faith, and I’m just so completely flattered that brides will literally go to any length to have my creations!
Well good news, things have just become a bit easier! It’s taken a while, but we have finally found the perfect home for our dresses in a fabulous new salon in Melbourne called Intique & Co. Owner/creative director Natalie and her team have been styling and planning unique and inspired weddings…just the kind our brides swoon for, and now, Intique is expanding into a full service Bridal Salon! The doors will open very soon…official launch is September 8th, but they have just received some of their first Claire Pettibone gowns, and are pre-booking appointments already!
Please check out their website, give them a call, and by all means enjoy choosing your dream dress and planning a fabulous wedding with Intique & Co!Intique & Co Bridal Styling & wedding design
| 283 Bay Street Brighton VIC 3186, Australia
1300 858 016
My husband and I built our business with a lot of hard work and long hours, but we loved it because it was “our baby”. Well, we reached that age (or at least I did!) where we had to decide if we were going to fit a real baby into our lives. Lucky for us, our little Lorelei came along about 10 months after that, and as any of you parents can understand, we are just beyond in love with her!
Since our daughter arrived, I’ve joined the society of “Women Trying to Balance it All” and not to brag, but I think 5 years in, I’m getting the hang of it! I don’t work quite as many hours as I used to, but I am for the most part, focused and productive. We get home in time to have dinner together as a family, and most weekends are fun-filled. It’s not perfect, but she is happy and knows with a profound certainty that she is loved. Our business is supported by the great team we have built over the years, and as any small business, we’ve had our challenges, but having a child does give you a bit more perspective on those, doesn’t it?!
I am extremely passionate about my designs and love the sense of purpose, fulfillment and creative energy that happens each season. People say that having a child changes you, and it certainly does…it opens your heart and makes you a better person…more patient, more humble, more loving…all good qualities in a bridal designer! Lorelei, even at this young age, has an understanding of what her mommy and daddy do, and has been to quite a few NY bridal markets and Trunk Shows!
I am heading out to Bridal and Formal in Cincinnati this month, and the owners were so sweet to invite the whole family! So, I’m looking forward to meeting you all, offering tips and dress advice and hopefully helping brides-to-be find the perfect Claire Pettibone gown. This will be my first visit to Bridal and Formal. They have been carrying the collection for quite a few years now, so it’s long overdue! Can’t wait to share the collection with you there, and if you see a 5 year old hiding behind the dresses, you’ll know that’s my new assistant!
Dresses arrive Friday, and I personally will be there all day Saturday and most of Sunday.
Be sure to make an appointment July 13-15
Heidi is just stunning in the gorgeous Midnight gown in platinum. From the bride:
“We were so incredibly excited to get married and couldn’t wait to begin the beautiful day together. I was very happy that we choose to make the ceremony more relaxing by seeing each other before the rest of the guests were around. This also enabled us to hang out with each other and our incredible wedding party most of the day. When else will you ever have all of your closest friends in one place? Why not make the most of it!”
Head to always lovely Green Wedding Shoes for more of this beautiful wedding!