Musings: BUTTERFLY OF THE WEEK is “Victoriana”

March 22nd, 2010 – Comment
When I see “Victoriana,” I think of young Victoria or as you may know her Queen Victoria for whom the “Victorian Age” is named. (Have you seen the Oscar winning film Young Victoria… now that is a legendary romance!)

Tell us what you think of when you see Victoriana and the most colorful and spirited entry will win a little something, a Butterfly thong!

Tell us over at our new Butterflies Facebook Fan Page!

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Events: Calling All Summer Brides!

March 10th, 2010 – 2 Comments

Get your Claire Pettibone gown in a rush without the rush charge!

For the month of March only, order a Claire Pettibone gown for delivery under 12 weeks time and we will waive the rush fee!!! (*on select gowns)


  1. Order must be received by March 31st.
  2. Delivery is available as soon as May 14th if needed.
  3. See list of gowns that apply, promotion is while fabrics last, and the order must be approved and confirmed by Claire Pettibone to qualify.


Click the following links to view gown details
Origami, Sky between the Branches, Petals in the Wind, Ginseng, Renee, Rosa, Larissa, Yolanda, Chantilly, Madeleine, Kristene, Forget-me-not

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Musings: Let’s Get the Valentine’s Party Started

February 11th, 2010 – Comment

“Romantic” is a word that comes up often here at the office.

At most companies, that would be a no-no, but as a designer of bridal gowns, veils, and lingerie, I fortunately get a free pass. (phew!) So while I am happily dedicated year-round to all things romantic – developing prints inspired by love birds, poetry, and love letters –

"I Do" love birds print on the Butterflies by Claire Pettibone fashion lingerie

and thumbing through European laces and the most beautiful textiles, for example…

Claire eyeing laces

Claire eyeing laces

Valentine’s Day holds special appeal. It is the one official day to celebrate love, in all its forms, with your spouse, children, family and friends. I even feel a little love for that newly married couple featured in the New York Times Weddings section.

As a woman who has been lucky enough to find her true love (and even work with him!) I only hope that Valentine’s Day brings more love into everyone’s life.

So isn’t it time to get the Valentine Party started? You can “go big” with a Shakespearean Sonnet

Shakespeare's Sonnets

or take a good aim with a bow and arrow,

but simple is good too. Just tell someone you love them. And if you want to show them, well, I think I have just the thing for you to wear!

Of course, if you prefer candy, voila!

Happy Valentine’s Day,



Musings: Enter to Win Butterflies in THE NEST V-Day Contest!

February 9th, 2010 – 2 Comments

The Nest & Claire Pettibone Giveaway

Win this perfect-fit and light-as-air fashion lingerie set which includes a babydoll (valued at $82) and thong (valued at $22) and hipster (valued at $36) in amethyst, violet, and poppy orange, and a Baroque-inspired lacy trellis. To enter, tell THE NEST about the best at-home date… Good luck and Happy Valentine’s Day! I can’t wait to read the entries! Love, Claire

Drumroll… the winning entry comes from Brett Baker of Charlottesville, VA:

Our best at-home date was when we had first moved in to our new home. We had just gotten married, so we didn’t have very much. Our heat was broken, so we lay in front of the fire on our blow-up mattress and ordered pizza. We made up songs with my husband’s guitar about being poor and in love…and wishing the pizza guy gave us more pepperonis. We still love talking about this date night–how organic love can be.

Congratulations Brett! We are sending you Butterflies!!

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Musings: Behind the Scenes Photo Shoot

February 2nd, 2010 – Comment

Soon after the New York bridal market, our creative team got together in our favorite studio to shoot the 2010 Cherry Blossom campaign. I brought my handy camera to take a few snaps of the magic that goes on behind the scenes.

gownI love the details of each gown and how they look lined up next to each other.

Our lovely make-up artist, Kristen, created the Cherry Blossom look.

set4Getting inspiration from the mood board before going on set

set5We all had to wear these blue plastic wraps on set so we don’t dirty the floor.

set6straightening out the dress

set2The man behind the lens, Guy Toley who is married to Claire Pettibone shot our 2010 campaign.

setAdjusting the direction of light

monitorThis was where I stood most of the time, checking to see if the shots came out clear and beautiful
with the right composition.

swayOur talented model, Margarita gave life to this gorgeous dress, Petals in the Wind
Love how the iridescent sequins on this dress sparkles and shines as she moves.

dressIn character as Madame Butterfly, the last dress we shot for the day.
We decided that Madame Butterfly should have a classic portrait.

Click below to see the final selections of our 2010 campaign:

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