Events: Calling All Summer Brides!

March 10th, 2010 – 2 Comments

Get your Claire Pettibone gown in a rush without the rush charge!

For the month of March only, order a Claire Pettibone gown for delivery under 12 weeks time and we will waive the rush fee!!! (*on select gowns)


  1. Order must be received by March 31st.
  2. Delivery is available as soon as May 14th if needed.
  3. See list of gowns that apply, promotion is while fabrics last, and the order must be approved and confirmed by Claire Pettibone to qualify.


Click the following links to view gown details
Origami, Sky between the Branches, Petals in the Wind, Ginseng, Renee, Rosa, Larissa, Yolanda, Chantilly, Madeleine, Kristene, Forget-me-not

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Musings: Let’s Get the Valentine’s Party Started

February 11th, 2010 – Comment

“Romantic” is a word that comes up often here at the office.

At most companies, that would be a no-no, but as a designer of bridal gowns, veils, and lingerie, I fortunately get a free pass. (phew!) So while I am happily dedicated year-round to all things romantic – developing prints inspired by love birds, poetry, and love letters –

"I Do" love birds print on the Butterflies by Claire Pettibone fashion lingerie

and thumbing through European laces and the most beautiful textiles, for example…

Claire eyeing laces

Claire eyeing laces

Valentine’s Day holds special appeal. It is the one official day to celebrate love, in all its forms, with your spouse, children, family and friends. I even feel a little love for that newly married couple featured in the New York Times Weddings section.

As a woman who has been lucky enough to find her true love (and even work with him!) I only hope that Valentine’s Day brings more love into everyone’s life.

So isn’t it time to get the Valentine Party started? You can “go big” with a Shakespearean Sonnet

Shakespeare's Sonnets

or take a good aim with a bow and arrow,

but simple is good too. Just tell someone you love them. And if you want to show them, well, I think I have just the thing for you to wear!

Of course, if you prefer candy, voila!

Happy Valentine’s Day,



Musings: Enter to Win Butterflies in THE NEST V-Day Contest!

February 9th, 2010 – 2 Comments

The Nest & Claire Pettibone Giveaway

Win this perfect-fit and light-as-air fashion lingerie set which includes a babydoll (valued at $82) and thong (valued at $22) and hipster (valued at $36) in amethyst, violet, and poppy orange, and a Baroque-inspired lacy trellis. To enter, tell THE NEST about the best at-home date… Good luck and Happy Valentine’s Day! I can’t wait to read the entries! Love, Claire

Drumroll… the winning entry comes from Brett Baker of Charlottesville, VA:

Our best at-home date was when we had first moved in to our new home. We had just gotten married, so we didn’t have very much. Our heat was broken, so we lay in front of the fire on our blow-up mattress and ordered pizza. We made up songs with my husband’s guitar about being poor and in love…and wishing the pizza guy gave us more pepperonis. We still love talking about this date night–how organic love can be.

Congratulations Brett! We are sending you Butterflies!!

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Musings: Behind the Scenes Photo Shoot

February 2nd, 2010 – Comment

Soon after the New York bridal market, our creative team got together in our favorite studio to shoot the 2010 Cherry Blossom campaign. I brought my handy camera to take a few snaps of the magic that goes on behind the scenes.

gownI love the details of each gown and how they look lined up next to each other.

Our lovely make-up artist, Kristen, created the Cherry Blossom look.

set4Getting inspiration from the mood board before going on set

set5We all had to wear these blue plastic wraps on set so we don’t dirty the floor.

set6straightening out the dress

set2The man behind the lens, Guy Toley who is married to Claire Pettibone shot our 2010 campaign.

setAdjusting the direction of light

monitorThis was where I stood most of the time, checking to see if the shots came out clear and beautiful
with the right composition.

swayOur talented model, Margarita gave life to this gorgeous dress, Petals in the Wind
Love how the iridescent sequins on this dress sparkles and shines as she moves.

dressIn character as Madame Butterfly, the last dress we shot for the day.
We decided that Madame Butterfly should have a classic portrait.

Click below to see the final selections of our 2010 campaign:

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Real Brides: Sabrina in Larissa

January 28th, 2010 – Comment

sabrina-04Photography: Erin Hearts Court // Dress: Larissa

We’ve been happily receiving a lot of Real Brides submissions and it’s about time we get this monthly feature going again! I first discovered Sabrina back in September 2009 when I saw her featured on The Bride’s Café. It was the style of photography and her beautiful wedding that caught my attention, and I couldn’t wait to post about it.

“I knew I was going to get a Claire Pettibone dress. A year before I ever met my husband, I showed friends your website and they instantly agreed that your line was made for me. When I went to the bridal salon to try on the Larissa dress, I also pulled about ten other random dresses just because it was a big trek to go out to the salon and I thought I should try on as many dresses as possible. I put on the Larissa and instantly told the saleslady that I didn’t need to try on any of the other dresses. I bought it on the spot. One of my friends had told me that you would find the right dress when you feel like a princess. The Larissa made me feel like a princess.”

Being half Japanese, Sabrina tried to include little Japanese touches throughout her wedding. “The wedding favors were a set of two little ceramic maneki-nekkos (the lucky cat holding up one paw that you see at a lot of Japanese restaurants). The favors were wrapped with Japanese fabric cord and the place cards were rubber stamped with chrysanthemums and cherry blossoms (both prevalent in Japanese culture).

Throughout the reception they played black and white films on a big screen including Singing in the Rain and Maltese Falcon among others. Setting a romantic mood as they danced, ate, and laughed with their loved ones.

Congratulations Sabrina!

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